Practical experience technological know-how with Schaeffler – so goes the motto of tomorrow. The magazine through the globally active automotive and industrial provider is suitably an ‘experience’: a colourful and shocking mixture of subject areas, renowned authors, exuberant pictures, numerous points and figures and no meaningless PR clichés. Due to the fact 2015, tomorrow has actually been published each four months in the two German and English.
The #toyfail marketing campaign resolved consumer concerns associated with IoT and World-wide-web-connected toys. The campaign attained world interest and The difficulty was raised on federal government level while in the EU and US.
ACCIONA, a global renewable Electricity and infrastructure group, required a global concept to Express our exhilaration in regards to the likely of renewable Electricity, so we created a one hundred% EcoPowered automobile which grew to become the first electrical auto to participate and total the Dakar rally in 2017. The media approach centered on actual-time communications from the project's owned media channels.
BNP Paribas Fortis was not Conference consumers’ fast switching expectations for services and products and new competitors had been leveraging technological innovation in ways that threatened BNPPF’s business.
In 2016 Kellogg redefined the positioning of its most sold cereal model, Distinctive K, to attractiveness better to modern-day Gals, concentrating on their “interior power”.
Integrated communications is important For each and every solution launch. It includes reliable communications of details about an item, making use of channels, sources and programmes that provide powerful and timely messages to consumers. The ideal PR & Comms illustrations for productive launches are celebrated During this group with the EEA.
Who's the winner of this EEA group? Be sure to Take note: when making use of for this task, you should offer login facts for the internet site/app so that the jury can entry it, or perhaps a working on the internet Variation the jury can use.
Get Owned is often a gaming YouTube equivalent of SURVIVOR. A true-lifetime exhibit wherein six well-known YouTube players and 4 picked followers spent each week in a very mansion and competed in real-lifetime online games everyday living filled with enjoyment, amusing moments and hazards.
Narva designed an exceptionally transparent yearly report, with sustainability built-in like a natural Section of Boliden's organization. It reports over a high amount of issues but nevertheless with a manageable range of 120 internet pages.
This EEA group provides These dealing with tighter budgets the distinctive opportunity to shine without the need of staying pitted in opposition to the A lot larger budgets of PR & Comms giants.
Quite possibly the most revolutionary and groundbreaking communications campaigns and assignments during the automotive sector is going to be recognised In this particular EEA category.
Data usually are not The brand new oil any more, They may be presently much more. Facts help PR & Comms to acquire impact on scale, driving meassurement and Investigation check here and enabling messages to be targeted and personalised like by no means before.
With the main bra selection that reminds Girls to check their breasts – the Pink Collection by bonprix and Brustkrebs Deutschland e.V. The theory designed waves all through Europe and lifted awareness of recognizing breast most cancers early.
How do you make an invisible disease obvious? We could use AR or VR to prove our place. But during the land of complexity, simplicity is king. We elect a medium that everyone can relate to: footwear.